After a hectic day at college, I reached home and took a shower. I switched on the TV and on screen was an old man giving a discourse from Puranas. Though the subject of the talk seemed little complicated, the words he fit it into grabbed my attention. He was explaining in detail the factors which control the Environment (i.e. including Human body and mind). His thought provoking speech was ringing in my mind when I was on my bed late at night.
In his discourse he has discussed how the three energies of Brahma,
Vishnu and Shiva influence one’s lives. He had gone into intricate details with
several examples. But I felt all that seems to be dominated by the
materialistic influences in today’s world. Lord Rama no longer inspires people
as tabloids do. People use to take the name of the lord, read scriptures, sing
and praise the name of god. But in the present world, people are more
interested in colorful and ravishing stuff. That which is paid for packaged, to
be printed. It may be sports, Page3 or something else. The Shallow stuff is
well presented in most of the news papers today; consuming this is similar to
eating stale food because it is garnished. Food needs to be garnished and
colorful but it has to be hygienic and healthy too.
Several times we grumble about flaws in the system. But
people in our society encourage these white collar hypocrites by watching their
good for nothing programs and reading opinionated articles. We contribute to
the world of crime: money and power. With TRPs and circulation, these media
houses not just make money, but also a grower in influencing the government on
several issues in our society. By increase in these favorable numbers these
media further spoil the system. As the reach is growing, the analogy of food is
apt here. It is like if you eat Pani Puri or Gol Gappa it
enhances digestion and helps clean the elementary canal, but at the same if you
take for a full meal, it may even kill you of diarrhea.
To claim the position of Fourth Estate Media houses and
their tabloids need to be more responsible. These houses which boast of social
responsibility run big businesses by selling the space of news articles. Our
readers are as usual very casual about it.
How many of us are aware of the fact that the supplements in
some reputed papers are ‘Advertorials’* and not actually news/articles.
After all that Vishnu bhajan it’s now Shiva’s turn. Thanks
to the Shiva trilogy and Amish, those at least by his writings people
especially the youth have started to admire Shiva. More than Shiva it is the
Celluloid that makes a man dance, eat, drink and walk. Most of the businesses
are controlled by the celluloid. It may be a car, or accessories, to fashion,
architecture and so on. Even our relationships are controlled by a mere piece
of reel. It is high time to realize that REEL WORLD IS DIFFERENT FROM REAL
WORLD. TO all those out there who fight
for women’s rights and abuse of women, it is important to notice that how many
of us have objected when women are portrayed as mere sexual objects in movies.
The popular culture of movies has a great influence on young impressionable
minds and the formation of a value system.
The last of one of the trinity was ‘Brahma’ though he was
the creator he was not given much importance because he lied to Shiva about
some checkpoint in race with Vishnu, as Shiva was the host and he knew about
the check points he penalized Brahma for the same.
Moral for media, both tabloids and celluloids is stop
faking…
Fantasy and fiction is good if it helps us to evolve as
better human beings.
The READERS and VIEWERS
“BEWARE of these Hypocrites and avoid them”
And remember you are their strength, their TRP and their
circulation. Media was responsible for the inspiration for many revolutions in
the past. If Media itself is corrupt, it is our responsibility as members of
the society to cleanse it.
For the same purpose the PCI has given a report on how the
Newspapers are making Money by unethical means.
Below are some links in support of the same:
The report runs into thousands of pages.. These PDFs
contains only a part of the report
MUST WATCH video:
‘Advertorials’* are paid
articles, where the person who wants the article to be printed at the same time
not in an advertisement format but as a n article pays the publisher for the
same. Here the reader falls a prey to these articles as he is not informed
which is ‘paid news’ and which is actual news.
‘Paid news’ – there is
exchange of money or other benefits for the news to be printed.
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